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Listing Bits

Greg Robertson, co-founder of W+R Studios and publisher of Vendor Alley, talks real estate technology with the people who are shaping it.
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Oct 27, 2017

The concept of the MLS creates a strange contradiction for brokers who are both competing with one another, yet sharing inventory by way of compensation and cooperation. In the middle of it all is CMLS, challenged with refereeing any acrimony between brokers and MLSs, promoting best practices, and supporting its membership of 203 MLS providers representing 1.2 million subscribers.

At the helm is Denee Evans, the CEO of this premiere organization dedicated to leading the MLS industry in North America. Denee is a self-proclaimed small-town girl who grew up in Nevada, earning a degree in finance with a specialization in real estate from UNLV. She has always been involved in the industry in some form, doing flips, additions, as well as scrape and builds.

Denee spent more than a decade in retail banking, where she dealt with home equity and mortgage loans. Prior to her role with CMLS, Denee was the Executive Director for EnergyFit Nevada, a nonprofit working to make homes more energy efficient. Through EnergyFit’s efforts to add sustainability information to the MLS, she learned about the opening for CMLS CEO and threw her hat into the ring.

Today, Greg asks Denee the tough questions around how to address MLS’s that don’t comply with best practices, the best way for CMLS to support its members, and the organization’s partnership with NAR. Denee explains the ‘blessing and the curse’ of taking on the role of CEO as an outsider in the MLS industry and the benefit for consumers when organized real estate’s stakeholders collaborate. Listen in and learn about the CMLS initiative to create an interactive tool that would assist MLSs in developing a plan to implement best practices.

What’s Discussed:

How Denee’s background in banking informs her understanding of real estate

The intense interview process she experienced to become CEO of CMLS

The blessing and the curse of being an MLS outsider Denee’s take on the ‘us v. them’ mentality of industry stakeholders

The dichotomy around brokers competing, yet sharing inventory

The challenge for MLS execs to make diverse stakeholders happy

The benefit for consumers when stakeholders cooperate

Denee’s role as an advocate for MLS execs

Denee’s contention that pain points exist in MLS’s of all sizes

The ‘wall of shame’ identifying who hasn’t complied with CMLS best practices

Greg’s proposal to offer free CMLS memberships to non-compliant MLSs

CMLS’s plans to create a best practices interactive tool
- Developed at last CMLS strategic planning session
- Could grow into certification necessary for membership

How CMLS should provide support to its members
- Education v. leadership/advocacy
- Study of industry initiatives to identify needs (e.g.: Upstream)

The controversy around CMLS’s partnership with NAR - CMLS members assigned seats on NAR committees - Speak as national voice for CMLS

 

Resources:

White Paper 7.42

2017 CMLS Best Practices Survey Brief

 

Connect with Denee Evans:

The Council of Multiple Listing Services

Denee on LinkedIn

Denee on Twitter

Oct 27, 2017

Katie Smithson picks her battles. Even well-meaning colleagues occasionally make insulting or offensive comments, and a professional woman has to decide what she can brush off and what she simply cannot accept. Though the lines can be blurry, nine years in the industry have taught Katie how to establish boundaries and present herself as a professional.


Katie grew up in Franklin, Tennessee, and went to school at Tennessee Technological University. Discouraged by the boys’ club that was electrical engineering, she changed her plans and pursued a degree in marketing. Her first foray into sales and customer service was at a Sprint/Nextel store back in Franklin, where she saw the first MLS searches on a Blackberry. After a move to Knoxville, Katie worked in marketing for a local mortgage company that happened to use CRS Data for tax purposes. Tired of spending her days in a cubicle, she noticed an opening for a trainer at CRS. Katie won them over and secured her first job in real estate. After four years working with agents, realtors and MLS execs to implement the use of CRS products, Katie had a conversation with Greg in a lobby bar at CMLS Boston, and the rest is history.

She has worked at W+R Studios for five years, serving as Director of MLS Services since 2016.  Today she shares the details of her activism through the Georgia Women’s Policy Institute, the challenges for women in the real estate industry, and her advice around establishing professional boundaries. 

What’s Discussed: 

Why Katie gave up on electrical engineering to pursue a marketing degree 
Katie’s early sales and customer service experience at Sprint/Nextel
How Katie got involved with the real estate industry
Katie’s role as Director of MLS Services at W+R Studios
The shift from training to sales
Katie’s work with the Georgia Women’s Policy Institute
- Issues affecting women, children
- Get in front of legislators 
The challenges for women in the real estate industry
How Katie establishes boundaries as a professional woman
The complications of alcohol as part of industry culture
How Katie’s reputation in the industry has improved her experience with sexism

Katie’s advice for women coming up in the industry
- Keep your head on straight
- Maintain professionalism 
- Have a buddy

The challenge of dressing appropriately for women in a business environment
Katie’s recommendations around resources for sales executives


Resources:

CRS Data

Arianna Huffington on Repeating Outfits

‘The Rock’ Test for Sexual Harassment 

Inc. Magazine

Connect with Katie Smithson:

W+R Studios

Georgia Women’s Policy Institute

Katie on LinkedIn

Sep 27, 2017

By 2009, mobile users could do a lot with smartphone apps—get directions, listen to music, take pictures, play games, even film a video. Aaron Kardell thought that you ought to be able to add ‘look for a house’ to the growing list of applications, and he founded HomeSpotter with the intention of doing just that.

 

Aaron grew up in rural Nebraska in a family of entrepreneurs. He started writing software programs in high school, and went on to earn a BS in computer science at Bethel University in St. Paul, Minnesota. He originated several businesses, including Altona Ed, an ed tech student information system that was acquired by Pearson School Systems in 2004.

Aaron’s first experience with location-based iPhone applications came along in 2009 when he created iGarageSale. Very shortly thereafter, a broker contacted Aaron about building an app to complement the firm’s successful lead generating website. Aaron retained intellectual property rights, and Mobile Realty Apps was born. The company rebranded as HomeSpotter in 2015, and today they have offerings for MLSs, brokers and agents. On this episode, Aaron joins Greg live from CMLS in Austin to discuss HomeSpotter’s business model, the latest capabilities around mobile listing input, and HomeSpotter’s recent launch of Boost, an automated digital marketing system with trackable ROI.  

 

What’s Discussed: 

 

Aaron’s entrepreneurial family 

How Aaron developed an interest in writing software programs

 

The genesis of HomeSpotter

-  Created iGarageSale app

-  Realtor asked to build app as consultant

-  Retained intellectual property rights

 

The tactical mistakes HomeSpotter made early on

Why Aaron chose to take the native mobile route

How Aaron built a business in the 99¢ app store world

-  Relied on SaaS model

-  White label broker offering

 

HomeSpotter’s service offerings

-  White label platform for brokers

-  MLS member access on-the-go

-  Boost (automated digital marketing with trackable ROI)

 

How high agent adoption in MLS markets led to the introduction of additional products

The new capabilities around mobile listing input

 

-  Ability to edit listings (corrections, status changes)

-  Update photo support capabilities

How Aaron funded HomeSpotter

-  Personal capital sustained first three years

-  Angel investors in Minneapolis/St. Paul

 

The particulars of HomeSpotter’s newest offering, Boost

-  Automated system

-  For agents, teams, brokers

-  Creates Facebook/Instagram ads for each new listing

-  Targets prospective buyers and seller

-  Helps average agent be more effective with marketing

 

Greg’s hesitance to get into the ‘advertising business’

Why agents are willing to spend more for advertising than tools

The scalability of an app like Boost

How HomeSpotter is upselling current subscribers to try Boost 

 

-  Partnering with brokers, franchises, MLSs

-  Email agent when listing added

-  Brokers pay for initial week in some cases

 

How Aaron’s team generates ideas for new products

Cloud CMA’s deal with Tom Ferry

The pros and cons of a pay-per-listing pricing model

The difference between HomeSpotter’s free and premium versions for MLS

 

Resources:

 

Cloud CMA’s Listing Presentation Kit by Tom Ferry

Zillow’s Report on Trends in Residential Relocation

 

Connect with Aaron Kardell:

 

HomeSpotter

Aaron on LinkedIn

Aug 22, 2017

If you feared more of the same when Bob Goldberg was named CEO of NAR, take heart. The rhetoric of our new leadership is focused on engagement, openness and transparency—knocking down the façade of the ‘Ivory Tower’ and facilitating dialogue with members, even those who disagree.

Bob Goldberg has been a senior executive with NAR since 1995, and his accomplishments include the launch of the REALTOR Benefits Program, the introduction of the top-level domain initiative, and the expansion of NAR’s technology partnerships via Second City Ventures and its REach Technology Accelerator. Prior to NAR, Goldberg served as senior vice president with PRC Realty Systems.

Bob is lauded for his leadership, recently named one of the 2017 Swanepoel Power 200 and Inman News Real Estate Influencers of 2017. Bob has forged his career on designing programs and partnerships to strengthen the REALTOR organization and drive success for its 1.2 million members. Today, he explains his approach to ushering in a new era at NAR, discussing his pursuit of transparency through social media, interviews and opportunities for Q&A. He also addresses his intention to serve members via a ‘flipping the pyramid’ model of leadership, and how he plans to empower his team with the authority to drive change. Listen to understand why Bob is an advocate of tech initiative partnerships, and how NAR can tackle the issue of professionalism among its members—with both consumers and fellow agents.

What’s Discussed: 

Bob’s pursuit of openness and transparency 

How Bob plans to connect directly with NAR members

Bob’s interview with Andrew Flachner of RealScout

How Bob and the panel approached Q&A at the NAR Leadership Summit

Bob’s intention to facilitate honest discussion about industry issues

Bob’s mission to break down the façade of the ‘Ivory Tower’

  • Message was controlled in past
  • Initiate dialogue with dissenting voices

Bob’s ‘flipping the pyramid’ concept

  • Think from member perspective first
  • Encourage member engagement

The upcoming NAR organizational design study

Greg’s characterization of Bob as having a ‘vibe of inclusiveness’

Bob’s aim to be a different kind of leader

  • Visionary
  • Empower team with authority to drive change

Bob’s background in MLS technology with PRC

How Bob plans to assess the value prop of tech initiatives

  • Cost of product
  • Member use

The NAR budget process

How NAR decides to sunset a program that’s run its course

Why Bob does not advocate for a national MLS

  • Not NAR’s core competency
  • NAR doesn’t have funding to compete
  • Better to seek partnerships with experts

Bob’s take on NAR’s role in raising the bar for agents

Professionalism with consumers and fellow members

The complexity of addressing professionalism in the industry

Bob’s willingness to be embrace social media

The world-class talent at NAR

The network effect of engagement 

 

Resources:

NAR Leadership Summit on Facebook Live 

RealScout Interview with Bob Goldberg

RealScout on Facebook

 

Connect with Bob Goldberg:

Bob on Facebook

Bob on LinkedIn

NAR Leadership Team on Facebook

NAR Leadership on Twitter

 

May 22, 2017

The Upstream Pivot with FBS CEO Michael Wurzer

I had a chance to sit down with Mike Wurzer again at NAR Midyear to discuss the recent announcement about Upstream, well not really doing upstream anymore.  This was recorded before NAR announced the details to their additional funding.  More on that in a later blog post.

The first step of problem-solving is to assign blame. Right?

 

That seems to be part of Upstream’s tactics in explaining their delayed progress at NAR’s May Legislative Meeting in DC. They succeeded in raising the heartrate of today’s guest – by implying that a lack of cooperation from vendors is to blame for the snail’s pace of the project. Upstream also made a big announcement regarding what they term as a pivot, but may be more appropriately called a 180.

 

Michael Wurzer is the President and CEO of FBS, an employee-owned company committed to exceeding customer expectations. Their signature product, Flexmls, is a standards-driven technology platform connecting real estate professionals to their customers with collaboration tools that deliver timely and accurate information. FBS products serve 185 organizations and 2,000-plus agents in the real estate sector.

 

Under Wurzer’s leadership for the past 20 years, FBS has worked to constantly evolve and embrace change. They were among the first to build a web-based system, striking a balance between the stability of being an established company and creating a culture of innovation. Today he examines the Upstream pivot in detail, discussing how the Upstream messaging has evolved over time, the pain points the initiative was working to address, and the need to foster collaboration among industry players.

 

What’s Discussed: 

 

The major players in the Upstream initiative

How the Upstream messaging has evolved over time

The major Upstream pivot announced at NAR’s Legislative Meetings

How the pivot was influenced by feedback from experienced MLS professionals

Greg’s take on the fundamental change in premise of the Upstream initiative

The pain points the Upstream project was working to address

  • Ability to sync listings
  • Integration with third party products

The buy-in for Upstream from big brands

Upstream’s explanation for its delayed progress

The need to foster collaboration among industry players rather than assigning blame

  • All focused on solving broker problems

The CMLS campaign to highlight the value of the MLS

The controversy over RPR’s team of developers

The confusion re: the meaning of a ‘live demo’

The ability to enter a listing from third-party system as a RESO objective

The evolution of technology in the real estate software space

  • ‘We’re building the airplane as we’re flying it’

Success stories in MLS system consolidation

The beauty of competition in shaping market dynamics

Zillow’s next steps in light of the Upstream pivot

The need for clarity of communication re: syndication

What the Upstream pivot means for AMP

Wurzer’s prediction of what’s next in real estate tech innovation

Upstream as ‘another option’ rather than a revolution

 

Resources:

 

Realtor Magazine Article

 

“Upstream Returns to Earth” by Matt Cohen

 

Connect with Michael Wurzer:

 

Email mwurzer@flexmls.com

Twitter

Blog

 

May 15, 2017

Henry Ford is credited with saying, ‘If I had asked people what they wanted, they would have said faster horses.’ True innovation provides you with the tools you didn’t even know you needed. Today’s guest understands the challenges of the real estate industry, and he created a platform that provides a unique solution tailored to the work we do. A solution that will make you wonder how you ever did without!

 

Tyler Gordon is the CEO and Founder of Agent Inbox, an all-in-one communications platform that empowers MLSs to launch a market-wide platform that allows every agent to communicate with every other agent about any listing, from any device, within any product. Agent Inbox seeks to build the messaging infrastructure so that everyone involved in the real estate transaction (including vendors) can effectively communicate via one system.

 

After graduating from the University of Florida with a degree in finance, Gordon went to work for Grooveshark, an on-demand streaming music service, where he built their data products and market research team, boasting a research panel of over 300,000 participants. From there, he joined the family business, a real estate brokerage in south Florida. Realizing just how difficult it was to be a real estate agent, Gordon set out to solve some of the problems he encountered – and Agent Inbox was born. Today, Gordon explains the nuts and bolts of Agent Inbox, sharing how the tool works with any app under the MLS umbrella. Listen and learn the benefits of a single communication system that connects all the stakeholders involved in the real estate transaction!

What’s Discussed: 

The shift in how people communicate

  • Agents have migrated away from phone/email

The idea behind Agent Inbox

  • Create market-wide messaging platform
  • Every agent can communicate with every other agent

The installation of Agent Inbox

  • Integrated directly into MLS link
  • App is available to download, but not necessary to use the service

How to access Agent Inbox

How the Agent Inbox infrastructure might be used to include other industry stakeholders

  • MLS
  • Association
  • Vendors

The benefits of Agent Inbox

  • Sits on top of any product in MLS
  • Allows for live, contextual conversation

How Agent Inbox was conceived

The trend toward specialized products

Where Agent Inbox is already up and running

The user-friendly nature of Agent Inbox

The benefits of messaging (vs. email)

  • 99% of people open, 95% respond
  • Socially acceptable to wait several days before responding to email

 

Resources:

Intercom Customer Messaging Platform

Slack Team Messaging

Connect with Tyler Gordon:

Agent Inbox

Email tyler@agentinbox.com

May 9, 2017

LIVE from the RESO Spring Conference 2017

 

‘…You’re building a new infrastructure. You’re building a brand new interstate, and one of the hardest things is the off ramp and the on ramp.’

RETS has been a solid technology standard for fifteen years, and many vendors are resistant to make the change to API. But as the needs of mobile shift the industry, a new ‘interstate’ is necessary. Today’s guest is prepared to discuss the details of this controversial pivot.

Jeremy Crawford is the CEO of RESO, the organization responsible for the creation, promotion and adoption of standards in the real estate industry. RESO seeks to fuel innovation and help streamline the real estate transaction. Crawford has been involved with RESO since 2010, serving on its Board of Directors and co-leading the Education and Outreach Workgroup. He has a unique combination of talent and experience, with an extensive background in information technology and corporate management. After graduating from East Tennessee State University with a degree in computer science, he landed an IT position with Safeco Insurance. From there, he worked in network management for BB&T Corporation and MarketLinx (a division of CoreLogic). His resume also includes leadership roles as CIO of SANDICOR, CIO and COO of MLSListings, and COO of Aculist.

Crawford explains the need for a pivot away from RETS to API, the benefits of saved search portability, and the progress of the transition to date. Listen in to understand the steps being taken to improve the permissioning process and who might play a role in further advances.

 

What’s Discussed: 

The controversial pivot to API

  • Resistance from traditional vendors
  • Interstate analogy (on and off ramps)
  • Shifting needs require API
  • Parallel uses of both RETS and API likely

The progress of the move to API

  • Distribution piece complete
  • Updates component under development

The vendors who are taking advantage of API capabilities

The benefits of switching to API for established vendors

  • API built to access data on the fly
  • Can still replicate data, but have option not to
  • Saved search portability

Progress with regard to the challenges of permissioning

  • Standardized data licensing agreements
  • NAR turnaround time policy for IDX access
  • Access to developmental data feeds to facilitate product development

Who is responsible for permissioning process

  • RESO R&D Workgroup drafting best practices
  • Brokers must help shepherd process along

 

Resources:

AgentSquared 

Agent Inbox

 

Connect with Jeremy Crawford:

RESO

Twitter

May 7, 2017

LIVE from the RESO Spring Conference 2017!

In a world where your every move is tracked via geocode through your Starbucks orders and Instagram posts, there is an abundance of data. And those who know how to interpret that information can learn an awful lot about a person and her behavior, using it to either market or serve … or both. The world of real estate is no different, and there is much buzz in the industry regarding an innovative new data solutions product for agents.

Remine is a Big Data company that delivers predictive analytics to real estate professionals exclusively through their MLS. They analyze property records, transactional history and consumer data to determine someone’s propensity of buy, sell or refinance a home. Their user interface utilizes heat maps and other visualizations to help real estate professionals contextualize data, identify new leads and win more business. The team is comprised of successful agents who understand the needs of real estate professionals.

 

Jonathan Spinetto is the COO of Remine, and he has been a licensed agent since 2002. Using his own custom technology systems, Spinetto has completed over 3,000 single family residential transactions. As both a practitioner and a technologist who offers unique insight into industry trends, he delivers keynotes internationally around Big Data in real estate.

Lucie Fortier is the newly appointed VP of Product. She brings an understanding of the MLS space and a great deal of implementation experience to the Remine team. Fortier spent the last five years as Senior Director of Operations at CoreLogic, where she was accountable for the support and execution of a suite of Real Estate web-based applications delivered to 600,000-plus agents in the US and Canada.

Spinetto and Fortier articulate the specifics of the Remine product and how it ties together property attributes with data about people in order to provide meaningful insight for agents. Listen and learn how Remine is different from other companies that offer predictive analytics and why they chose to partner with MLSs.

What’s Discussed:  

How Remine employs data to help agents find prospects

Why Remine doesn’t fit into a particular product category

The types of data Remine has aggregated and linked to MLS data

  • Contact info
  • Property data
  • Mortgage data
  • Airbnb data
  • Predictive analytics
  • Individual stats about residents
  • Parcels

Why Fortier joined the Remine team

The beauty of providing meaningful insight that agents can use

The difference between Remine and other companies that offer predictive analytics

  • MLS-centric (available to all members)

How Remine democratizes the data to help agents be proactive

How Remine fills a gap in the real estate tech space

Why Remine chose to partner with MLSs rather than sell directly to agents

The importance of face-to-face demos

The necessity of stewardship when it comes to data sharing

  • Privacy concerns
  • Shift in societal norms

The responsibilities of a company like Remine to share appropriate personal information

  • Controlling product delivery via coordination with MLS systems helps stop bad actors

The Remine implementation schedule

What Fortier brings to the table as VP of Product

  • Understanding of MLS space and how agents use applications
  • Experience in implementation

How Remine adjusts predictive analytics to localize to a given area

How Remine is funded

 

Connect with Jonathan Spinetto and Lucie Fortier:

 

Remine

May 3, 2017

Pioneering Innovation in Real Estate Tech with WolfNet CEO Joel MacIntosh

LIVE from the RESP Spring Conference 2017!

Talk about being at the forefront of new technologies… Today’s guest was working to develop ecommerce in the mid-1990s, streaming video in 1998, and consolidating MLS data in 2000.

Joel MacIntosh is the CEO of WolfNet Technologies, a real estate tech pioneer offering highly configurable IDX and VOW property search applications, MLS data standardization services, and property search API services. WolfNet accesses data from 600-plus MLSs in North America, offering the most accurate and up-to-date MLS data in the business, and the company serves national franchises, brokers, agents and MLSs.

After graduating from the University of Minnesota’s Carlson School of Management with a BS in Entrepreneurship and Business Management, MacIntosh founded WolfNet in 1996 as a work-for-hire web development company. WolfNet moved into the real estate space in 2000 when a broker approached the firm with an interest in "Broker Reciprocity", and they have been developing groundbreaking products and services for the industry ever since.

MacIntosh was recently named one of the 200 Most Powerful People in Real Estate for a reason, and today he shares how WolfNet stays on the cutting-edge of real estate software innovation. Listen and learn about their flagship products and services as well as projects in the works around photo image categorization and AI.

 

What’s Discussed: 

 

WolfNet’s journey from work-for-hire web development to real estate tech

WolfNet’s flagship products

Why MacIntosh favors the consulting aspect of his work in the data space

How WolfNet pioneered data sharing among MLS systems

  • Up and running in Minnesota since 2001
  • Big growth from 2008-2012
  • Just added 635th MLS

Why most bigger players prefer direct database access over RETS

The benefits for WolfNet of building their own API

The two main WolfNet customer profiles

  • Established companies who want the data
  • Newer ‘bootstrap’ firms who want a transactional API

The ‘magic number’ of MLS markets at which point a company benefits from aggregating the data itself

How the numbers validate the concept of consolidation

  • Fewer than 10 MLSs have more than 100,000 active listings
  • 118 MLSs have 25,000-plus active listings
  • It takes 234 MLSs to get to 90% of the listing inventory
  • 500 MLSs comprise roughly 8.6% of the inventory and just 3,000 listings

WolfNet’s client base

How the data services component of WolfNet was conceived and productized

The built-in permissioning WolfNet offers

How WolfNet’s additional features connect data points to add significant value

  • Photo processing to generate thumbnails
  • Address data processing
  • Acquiring public records data

What is involved in WolfNet’s image categorization and tagging project

  • Identifies the category of room pictured in a photo (i.e.: kitchen, mudroom)
  • Distinguishes specific attributes (e.g.: white kitchen with stainless steel appliances)
  • Utilizes technology trained via neural network and human tools
  • 100,000,000 photos processed
  • MacIntosh anticipates release at the end of next quarter

WolfNet’s new data loader product

Vendors introducing AI in the real estate software space that impress MacIntosh

 

Connect with Joel MacIntosh:

 

WolfNet Website

Mar 24, 2017

 

“If the MLS industry had a face, that face would have a facial tick – because it’s always threatened by something or someone.”

With such constant scrutiny, you’ve got to have a pretty thick skin in the MLS business. And if your goal is to consolidate, let’s say the listings for the entire state of California, you’d better be even tougher. Today’s guest on Listing Bits faces such across-the-board resistance daily as he works to convince real estate professionals that giving up a little local control is worth it in the long run.

 

Art Carter is the CEO of California Regional Multiple Listing Service, Inc. (CRMLS), providing products and services to over 82,000 subscribers. CRMLS works to connect real estate professionals throughout the state of California via access to the most data at the lowest cost possible.

 

Carter spent nine years working for the Pacific West Association of Realtors as they pushed the envelope on innovation and brought the association world to a new level before moving to CRMLS in 2005. For the past 11 years, he has been dedicated to making a difference in the daily lives of Real Estate Professionals. He is best known for leading the data share revolution in Southern California.

 

Carter has been named one of Inman News’ 100 Most Influential Real Estate Leaders twice, and he is a member of the Dr. Almon R. “Bud” Smith, RCE, AE Leadership Society in recognition of dedicated service and commitment to advancing the association management profession. Listen in as he shares the progress CRMLS has made toward listings consolidation in California.

 

 

What’s Discussed: 

 

The disparity between consumers and agents/brokers when it comes to data access

How agents and brokers respond to the prospect of listings consolidation

The unraveling of calREDD

The history of CARETS

The advantages of data shares over an aggregated database

Why CRMLS seeks to consolidate listings for the entire state of California

The politics preventing consolidation

Where the resistance to consolidation comes from

The progress CRMLS is making toward consolidation

  • From 21,013 members in 2005 to 82,037 today
  • Working to grow another 10% this year

The benefit of implementing a ‘system of choice’

  • Eliminates the need to convert
  • Allows agents to access data with the tool they prefer

Solutions for the permissioning issue

  • Unified contracts
  • Online process

Why the MLS industry itself should resolve the permissioning issue

The primary purpose of the MTP Project

Carter’s advice for MLSs seeking to consolidate

  • Build relationships
  • Consider every ‘no’ a ‘not yet’

 

 

Connect with Art Carter:

 

CRMLS Website

Twitter

Mar 16, 2017

Sifting through listing data is no one’s idea of a good time. But both brokers and technology providers spend a lot of time and money managing information from multiple MLSs. Would you be interested in a tool that could offer you a competitive edge by way of data access and control? Trestle might be the tool for you.

 

Kevin Greene is a real estate tech executive with expertise in business partnership development, strategy and product management. He has worked on both sides of the real estate aisle, serving as a broker for two years before crossing over to the vendor side of the industry ten years ago. He joined the team at CoreLogic this past July, where he serves as Senior Director of Strategic Partnerships and New Initiatives at the leading global property information, analytics and data-enabled solutions provider.

 

Greene attended Auburn University, then served as paratrooper in the Army to pay for college. He received his degree in business administration from Jacksonville University and had a stint as a textbook sales rep with Prentice Hall before going to work for discount brokerage Help-U-Sell. In 2007, he got a lead through Monster.com for a job in real estate tech sales with what was then Fidelity National Financial. Greene rose through the ranks to become VP of MLS Solutions and then Senior Vice President of Business Development at Real Estate Digital before landing at CoreLogic. Today he discusses his new role and the potential of CoreLogic’s new Trestle initiative.

 

What’s Discussed: 

CoreLogic’s current objectives

  • Partnerships with core services
  • Conversion to Matrix platform
  • Upgraded version of Matrix

The Trestle initiative

  • Connect data (MLS) to tech providers/brokers

How Trestle was conceived

  • RESO compliance

The benefits of an aggregated feed

Permissioning challenges

How a tool like Trestle might facilitate the shift to APIs

The default agreements available through Trestle

Trestle’s pricing model

The cost-benefit analysis of utilizing Trestle vs. in-house staff

The phases of the Trestle launch

  • Enroll MLSs
  • Register tech providers
  • Ecommerce platform
  • Broker access
  • Listing input

 

Resources:

 

Trestle Initiative

 

Connect with Kevin Greene:

 

CoreLogic Website

Twitter

Mar 3, 2017

Amy Gorce is the President of Clareity, the leading provider of security products and single sign-on services for the real estate industry. Their innovative products service over 850,000 agents daily and directly serve the majority of MLSs, associations and brokerages across North America.

Gorce entered the real estate industry in 1997 when she was hired by Intermountain MLS because of her experience in getting systems online. During her stint there, Gorce grew the organization from 2000 to 5000 members and tripled the listing data coverage area. As CEO, she received the Idaho Association of REALTORS Presidential Award for contributions in MLS leadership and technology.

In 2004, Gorce was approached to join the team pioneering data security company Clareity, and she transitioned to the vendor side of real estate technology. Her initial position with the company was as COO, then she moved to Executive VP before becoming President in early 2016. In her current role, Gorce works to design a vision for Clareity built on strategic thinking about the future of the company and the real estate industry in general. On this episode of the podcast, she outlines upcoming Clareity workshops and discusses industry issues from API integration to permissioning. Listen and learn what Clareity offers agents and brokerages and the company’s role in real estate tech moving forward.

  

What’s Discussed: 

 

The agenda for Clareity’s upcoming MLS Executive Workshop in Scottsdale

  • Controversial Customer Satisfaction Survey

The consolidation of brands within Clareity

The intention of the Clareity Developer’s Workshop

  • Develop thought leadership around APIs and integration
  • Foster collaboration among cooperative competitors

Gorce’s career

  • Intermountain MLS
  • Clareity Security

Gorce’s role as President of Clareity

The value proposition of Clareity for agents

  • Security – assuring subscribers are legitimate
  • Dashboard products
  • Highly customized notification system

Gorce’s take on the permissioning process

How traditional vendors might evolve as new apps drive traffic away

  • Levels of access model

 

Resources:

 

Clareity Developer’s Workshop

 

Connect with Amy Gorce:

 

Clareity Website

Feb 4, 2017

Rebecca Jensen is very busy.  She's the President and CEO of Midwest Real Estate Data LLC (MRED), the real estate data distributor for the greater Chicago area. She also serves on the boards of Broker Public Portal (BPP), a national consumer-facing property search experience powered by MLS data, and the Council of Multiple Listing Services (CMLS), the trade association dedicated to strengthening the MLS industry.

Jensen began her career working the tech support line for what is now UtahRealEstate.com. She rose through the ranks by creating her own positions in the small company, eventually serving as CEO at the age of 29. Under her leadership, the company developed a new in-house MLS platform, including an integrated public-facing website and mobile apps.

Jensen also served a full term of six years on the board of the Real Estate Standards Organization (RESO), acting as Board Chair from 2011 to 2015. During her tenure, the organization went from being a project within the NAR to a standalone nonprofit with support across the industry. On this episode of the podcast, she shares her journey from tech support to CEO. Click and listen to find out what drives Jensen, her take on the role of organizations like RESO, COVE and CMLS, and the direction of the MLS industry.

What’s Discussed:

  • How implementing best practices from other fields can enhance your business
     -  Jensen applied principles of Agile product development to identify priorities
  • How “creating the opportunity to say no” helped Jensen land her gig at MRED
  • The restructuring of RESO during Jensen’s tenure on the board
  • Jensen’s aspirations regarding the direction of CMLS
  • Cultivate think tank atmosphere to generate ideas
  • Add policy creation arm to implement solutions
  • What drives Jensen to achieve
  • The promise of big data in real estate tech
  • Jensen is intrigued by a remine product that correlates data to drive better business decisions
  • Jensen’s take on the future of MLS and real estate tech
  • Integrated software and business entities
  • Streamlined electronic transactions
  • The non-traditional partnership between BPP and Homesnap

Resources:

 

Remine Website

 

Connect with Rebecca Jensen:

 

MRED Website

Jan 28, 2017

Michael Wurzer is the President and CEO of FBS, Creators of Flexmls. FBS is a 100% employee-owned company, and every employee-owner is committed to exceeding customer expectations. Flexmls is a standards-driven technology platform connecting real estate professionals to their customers with collaboration tools that deliver timely and accurate information. Their products serve 185 organizations and 2,000-plus agents in the real estate sector.

Before taking over for his father at FBS, Wurzer enjoyed a seven-year career in law, primarily defending publicly traded companies in class action litigation. He also worked as the Assistant General Counsel for Aveda, a botanically-based hair and skin care manufacturer for beauty professionals. The method of thinking employed in legal analysis and writing provided unique preparation for his eventual work in the field of real estate tech.

Under Wurzer’s leadership for the past 20 years, FBS has worked to constantly evolve and embrace change. They were among the first to build a web-based system, striking a balance between the stability of being an established company and creating a culture of innovation. On this episode of the podcast, Wurzer examines the staying power of the MLS, real estate software product integration and the implementation of industry standards. Listen in to find out how building relationships provides the foundation for FBS’s success.


What’s Discussed: 

- How a law background benefits Wurzer in the real estate tech industry
Talent in writing and communicating have been integral to his work with FBS
- The evolution of real estate tech community-building online
- The continued need for integration among real estate software programs
- Wurzer’s take on new initiatives like AMP and Upstream
- The source of anti-MLS sentiment
- The challenge of implementing standards in real estate tech
- How to solve the industry’s permissioning problem
- Wurzer foresees expanding agreements so that belonging to one MLS will provide access to a broader pool of data that can then be used
As long as the broker has permission, the vendor should have permission
- The necessity of reinventing yourself in the real estate tech business
FBS is actively developing leadership that embraces change

 

Connect with Michael Wurzer:

Email mwurzer@flexmls.com
Twitter https://twitter.com/mwurzer
Blog https://www.flexmls.com/blog/

 

Jan 24, 2017

The Notorious R.O.B., Robert Hahn, is Managing Partner of 7DS Associates, a real estate consulting firm that specializes in developing and implementing corporate strategy including product management, brand marketing and social networking.

Hahn has a wide range of experience. His holds a BA in Philosophy from Yale and a graduate degree from NYU School of Law. After working briefly for a firm, he took a 98% pay cut to work as a magazine editor. Hahn’s diverse resume also includes positions at USA Networks, Inc., Kinesis Marketing and Realogy.

Hahn launched his consulting career in 2009 with the formation of 7DS Associates. He also writes a popular real estate blog, The Notorious R.O.B., and co-hosts the real estate podcast Trialogues which addresses technology, marketing and leadership in the real estate industry.

Hahn is a sought-after keynote speaker and change agent who thrives on speaking his mind and shaking things up in the real estate industry. On this episode of the podcast, he speaks to the nature of his consulting work, his candid approach to identifying industry challenges and the impending mood shift regarding standards for agents and brokers. Listen and learn what’s next for Hahn as makes an exclusive announcement about a new venture.
  

What’s Discussed: 

- The pros and cons of consulting
The “eat what you kill” model means you must continually prove value
- The differences between commercial and residential real estate
- The “tyranny of politeness” in the industry and why Rob and Greg feel a responsibility to speak their minds

- Hahn’s take on the biggest issue in real estate
The preamble to the National Association of Realtors Code of Ethics outlines the fiduciary responsibility of agents and brokers
- Why it’s difficult for consumers to evaluate realtors
Lack of transparency
Infrequent contact
- How realtors themselves can help raise standards
- What’s next for Hahn and the details of an upcoming partnership

Connect with Robert Hahn:

Website

Twitter 

Jan 7, 2017

Damien Huze is the Chief Design Officer at W+R Studios. He was born in Paris and grew up in a creative environment, watching his parents design ads on the floor of their home office. When Huze was ready to apply his own talent, the internet was just taking off. He found his medium in building websites, first for his band and then his father.

Huze has known W+R co-founders Greg Robertson and Dan Woolly since the inception of the company in 2008 when they connected over a shared approach to software design. At the time, he was running a design shop called Wake Interactive where his small team did design work for tech-driven companies including Verizon, Target and even Jennifer Lopez. Huze consulted for W+R studios, designing their corporate identity and contributing to the UI/UX of their flagship product, Cloud CMA.

Wake Interactive’s bread and butter was designing usable websites, but Huze eventually wanted to shift his focus to product design. When the opportunity came along to join the W+R team in 2015, he was ready to lead their rebranding effort and apply his talent to design from a product standpoint. On this episode of the podcast, Huze addresses the creative process, the benefits of creative thinking in business and how to view processes as a design task.

  

What’s Discussed: 

-What the creative process entails

-Generating ideas can be frustrating and ugly

-The aha moment when you find a solution is addictive

-Why Boulder is a best case environment for software design

-The level of work happening in the field there is tremendously motivational

-The potential for transformation in the real estate industry

-How businesses benefit from creative thinking

-Design goes beyond simply shaping the way things look

-Processes are a design task, i.e.: hiring, support, etc.

-How Huze approached the rebranding effort at W+R

-A brand survey revealed that the name was the most valuable element of Cloud CMA’s identity

-The rebrand was based on the word “cloud” and employs a very simple mark

-Huze’s team developed Cloud Agent Suite with complementary products identified by color

-Why continuity is the key to a polished image

-An internal transformation was required for W+R to be well-managed from a brand guidelines standpoint

-The changing value proposition of real estate agents

-Agents continue to provide crucial representation as they assist buyers in navigating the process of putting in an offer

-Agents provide local knowledge for buyers who will be joining the community

-Why focusing on one aspect of an agent’s job that is underserved is the best approach to software design

-A product that tries to do too much for too many people is a product that is not great at any specific thing

-The best way to reign in a product manager who is adding too many features

-The goal is to build a product that fixes a problem

-The designer’s job is to figure out if the product manager’s assumptions are correct by asking a lot of questions (Why?) 

Connect with Damien Huze:

@huze

Instagram

Dec 26, 2016

Renwick Congdon is the CEO and founder of Imprev Inc., a trend-setting marketing technologies company based in Seattle. He began his career in the 1980’s as a top-producing loan officer, helping the agents he worked with create personalized marketing fliers and eventually developing software to automate the process. A serial innovator, Congdon went on to write code for the PC and Mac desktop software program Flyerware, which instantly created personalized real estate flyers for agents and brokers.

In 2000, he built Imprev in his garage (literally!), and the company has flourished. Imprev designed the first Enterprise marketing technology solution for real estate brokerage firms, the first multilingual real estate marketing application, the first private-label Marketing Center for a leading franchise, and helped to pioneer MLS integration for automated, data enabled marketing materials. No real estate marketing technology corporation works with more agents or brokers.

An authority in the industry, Congdon speaks regularly on marketing trends and technology. He was an Inman News Innovator Award finalist in both 2004 and 2011, and he serves on the board of directors of the Seattle chapter of Entrepreneurs Organization, a network of more than 8,000 business owners in 40 countries. On this episode of the podcast, he speaks to the benefits of Imprev’s marketing automation, how they became the go-to platform for real estate franchisers, work-life balance and trends in real estate technology.

  

What’s Discussed: 

 

-Why Imprev’s marketing automation platform works especially well for the real estate industry

-Real estate is the only industry where the salesperson is responsible for conceptualizing and creating the marketing as well as distributing it

-With Imprev, a listing automatically triggers the generation of a website, fliers, postcards, video, social media pushes, etc.

-Why Imprev invests in a very large QA team

-Having “too many testers” allows their customer service team to be very small (two people serving 260,000 agents)

-How establishing the ‘why’ of your business can improve work-life balance

-Imprev’s ‘why’ is to have a great place to work with a product they believe in, strong customer relationships

-Renwick’s regret re: not having a partner

-Some venture capitalists won’t invest if you don’t have partners

-Why it is better to let a customer go rather than adding services (i.e.: CMA, CRM) that don’t fit your business model

-Why ease of use is key in developing a platform

-The first time someone gets on the platform, they can use it

-The second time, they are comfortable

-The third time, they’re an expert

-The beauty of automation

-Find the agents that do something the best and codify their best practices for everyone

-Trends in real estate and real estate tech

-Taking one piece of data from a property and using it to pull valid information and market to a particular group

Resources Mentioned: 

Simon Sinek’s Start With Why 

Project Upstream Thought Leader Survey

Results of Imprev’s Fall Thought Leader Survey 2016 

Zillow Consumer Housing Trends Report 

 

Connect with Renwick Congdon:

Imprev

@renwickcongdon

 

Learn More About Renwick Congdon:

 

 

Dec 22, 2016

Aloha and welcome to the inaugural episode of Listing Bits! Greg comes to you from Ko Olina, Hawaii, where he is attending Hawaii Life’s Worthshop 6, and chatting with real estate tech leader David Friedman.

Friedman describes himself as a Jewish kid from New York who went to engineering school during the dot-com boom. Interested in startups, he discovered that the real estate brokerage space lagged behind the curve in tech and set out to build a platform during the recession. That idea grew into the formation of

Boston Logic Technology Partners, Inc., an information technology firm whose mission is to help real estate brokerages grow faster by implementing their software and companion services.

As president of Boston Logic, Friedman leads the team in developing the company’s strategic vision. Working with investors, managers and clients, he is involved in the daily operations of the business including hiring, sales and fundraising. He is a metrics oriented sales manager, internet marketing strategist and coach with proven experience as an entrepreneur, growing a company from idea to profitability.

On this first episode of the podcast, Friedman talks about the rapid pace of innovation and growth in the real estate technology vertical, the future of Boston Logic and industry trends in big data and AI.

What’s Discussed: 

Why chaos causes innovation

  • The success of a business over time has no correlation to broader economic trends
  • During a recession, many become entrepreneurs by necessity

Why the real estate industry has been behind the curve in technology

  • When times are good (i.e.: during a boom), people don’t feel the need to innovate

The exponential growth of the real estate software realm

  • From 2013-2014, funding for the formation of new companies went up 4X

How advancements in technology have dramatically increased the pace of innovation

  • Hosting space on the cloud is cheap
  • Building on top of open source architecture allows for the development of a working prototype in weeks (not months)

Why tech tools working together via data connectivity will be the next wave in the industry

The big investment Boston Logic secured from Providence Equity

How Boston Logic will employ the funds from Providence Equity’s backing

  • Invest in the core business
  • Look at acquisitions for growth

The traits of Boston Logic’s ideal client

  • Small or large brokerages
  • More tech forward than the average brokerage
  • Current platform isn’t keeping up, isn’t integrated, or lacks a data sharing component

Trends in real estate tech

  • Utilizing big data in a new way – making dormant data an asset
  • AI – using bots to replace call center employees

 

Resources:

Worthshops.com

 

Connect with David Friedman:

BostonLogic.com

Follow on Twitter

Follow on Facebook 


 

 

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