Michael Wurzer is the President and CEO of FBS, Creators of Flexmls. FBS is a 100% employee-owned company, and every employee-owner is committed to exceeding customer expectations. Flexmls is a standards-driven technology platform connecting real estate professionals to their customers with collaboration tools that deliver timely and accurate information. Their products serve 185 organizations and 2,000-plus agents in the real estate sector.
Before taking over for his father at FBS, Wurzer enjoyed a seven-year career in law, primarily defending publicly traded companies in class action litigation. He also worked as the Assistant General Counsel for Aveda, a botanically-based hair and skin care manufacturer for beauty professionals. The method of thinking employed in legal analysis and writing provided unique preparation for his eventual work in the field of real estate tech.
Under Wurzer’s leadership for the past 20 years, FBS has worked to constantly evolve and embrace change. They were among the first to build a web-based system, striking a balance between the stability of being an established company and creating a culture of innovation. On this episode of the podcast, Wurzer examines the staying power of the MLS, real estate software product integration and the implementation of industry standards. Listen in to find out how building relationships provides the foundation for FBS’s success.
- How a law background benefits Wurzer in the real estate tech industry
Talent in writing and communicating have been integral to his work with FBS
- The evolution of real estate tech community-building online
- The continued need for integration among real estate software programs
- Wurzer’s take on new initiatives like AMP and Upstream
- The source of anti-MLS sentiment
- The challenge of implementing standards in real estate tech
- How to solve the industry’s permissioning problem
- Wurzer foresees expanding agreements so that belonging to one MLS will provide access to a broader pool of data that can then be used
As long as the broker has permission, the vendor should have permission
- The necessity of reinventing yourself in the real estate tech business
FBS is actively developing leadership that embraces change
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The Notorious R.O.B., Robert Hahn, is Managing Partner of 7DS Associates, a real estate consulting firm that specializes in developing and implementing corporate strategy including product management, brand marketing and social networking.
Hahn has a wide range of experience. His holds a BA in Philosophy from Yale and a graduate degree from NYU School of Law. After working briefly for a firm, he took a 98% pay cut to work as a magazine editor. Hahn’s diverse resume also includes positions at USA Networks, Inc., Kinesis Marketing and Realogy.
Hahn launched his consulting career in 2009 with the formation of 7DS Associates. He also writes a popular real estate blog, The Notorious R.O.B., and co-hosts the real estate podcast Trialogues which addresses technology, marketing and leadership in the real estate industry.
Hahn is a sought-after keynote speaker and change agent who thrives on speaking his mind and shaking things up in the real estate industry. On this episode of the podcast, he speaks to the nature of his consulting work, his candid approach to identifying industry challenges and the impending mood shift regarding standards for agents and brokers. Listen and learn what’s next for Hahn as makes an exclusive announcement about a new venture.
- The pros and cons of consulting
The “eat what you kill” model means you must continually prove value
- The differences between commercial and residential real estate
- The “tyranny of politeness” in the industry and why Rob and Greg feel a responsibility to speak their minds
- Hahn’s take on the biggest issue in real estate
The preamble to the National Association of Realtors Code of Ethics outlines the fiduciary responsibility of agents and brokers
- Why it’s difficult for consumers to evaluate realtors
Lack of transparency
- How realtors themselves can help raise standards
- What’s next for Hahn and the details of an upcoming partnership
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Damien Huze is the Chief Design Officer at W+R Studios. He was born in Paris and grew up in a creative environment, watching his parents design ads on the floor of their home office. When Huze was ready to apply his own talent, the internet was just taking off. He found his medium in building websites, first for his band and then his father.
Huze has known W+R co-founders Greg Robertson and Dan Woolly since the inception of the company in 2008 when they connected over a shared approach to software design. At the time, he was running a design shop called Wake Interactive where his small team did design work for tech-driven companies including Verizon, Target and even Jennifer Lopez. Huze consulted for W+R studios, designing their corporate identity and contributing to the UI/UX of their flagship product, Cloud CMA.
Wake Interactive’s bread and butter was designing usable websites, but Huze eventually wanted to shift his focus to product design. When the opportunity came along to join the W+R team in 2015, he was ready to lead their rebranding effort and apply his talent to design from a product standpoint. On this episode of the podcast, Huze addresses the creative process, the benefits of creative thinking in business and how to view processes as a design task.
-What the creative process entails
-Generating ideas can be frustrating and ugly
-The aha moment when you find a solution is addictive
-Why Boulder is a best case environment for software design
-The level of work happening in the field there is tremendously motivational
-The potential for transformation in the real estate industry
-How businesses benefit from creative thinking
-Design goes beyond simply shaping the way things look
-Processes are a design task, i.e.: hiring, support, etc.
-How Huze approached the rebranding effort at W+R
-A brand survey revealed that the name was the most valuable element of Cloud CMA’s identity
-The rebrand was based on the word “cloud” and employs a very simple mark
-Huze’s team developed Cloud Agent Suite with complementary products identified by color
-Why continuity is the key to a polished image
-An internal transformation was required for W+R to be well-managed from a brand guidelines standpoint
-The changing value proposition of real estate agents
-Agents continue to provide crucial representation as they assist buyers in navigating the process of putting in an offer
-Agents provide local knowledge for buyers who will be joining the community
-Why focusing on one aspect of an agent’s job that is underserved is the best approach to software design
-A product that tries to do too much for too many people is a product that is not great at any specific thing
-The best way to reign in a product manager who is adding too many features
-The goal is to build a product that fixes a problem
-The designer’s job is to figure out if the product manager’s assumptions are correct by asking a lot of questions (Why?)
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