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Listing Bits

Greg Robertson, co-founder of W+R Studios and publisher of Vendor Alley, talks real estate technology with the people who are shaping it.
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Oct 9, 2018

How do MLS executives make decisions around which technology solutions work best for their REALTOR-members? What motivates leadership to establish a system of choice? Are there benefits to offering agents options when it comes to MLS solutions? And what are the challenges associated with giving members more alternatives?

DaVina Lara is the CEO of the Oakland/Berkeley Association of REALTORSand bridgeMLS. Her career in real estate began working for Russ Bergeron at SoCalMLS in 1993. Since then, she has served as an association executive with both the Hemet San Jacinto and Palm Springs Regional Association of REALTORS. DaVina took on the role of OBAR CEO in August of 2015 and added the MLS leadership responsibilities in April of 2016. She is committed to providing members with access to reliable data through innovative technology, offering subscribers access to 10-plus MLSs across California.

Today, DaVina shares her extensive industry resume, discussing her early years as the office manager for SoCalMLS through her current role as MLS and association executive. She explains the thinking behind her decision to implement a system of choice and what impressed her about the dynaConnections’ connectMLS system. Listen in for DaVina’s insight around the pros and cons of offering members additional technology options and learn more about the trend to separate listing input from MLS systems. 

What’s Discussed: 

DaVina’s early years as the office manager for OCMLS

DaVina’s extensive resume in the real estate industry

Why DaVina is establishing a system of choice

DaVina’s goals as the CEO of bridgeMLS

  1. Change name, reputation
  2. Improve governance structure
  3. More advanced technology

The advantages of dynaConnections’ connectMLS system

  • Give members options
  • Great mobile site
  • Phenomenal service

How data is shared in SoCal vs. the Bay Area

DaVina’s plan to provide connectMLS training

The trend to separate listing input from MLS systems

The relationship between choices and support challenges

Resources:

Cloud MLX

dynaConnections

connectMLS

Bridge Interactive

Paragon

BOOST MLS Staff Summit

 

Connect with DaVina Lara: 

DaVina on LinkedIn

bridgeMLS

Oakland/Berkeley Association of REALTORS

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