Prior to 2003, Supra had a monopoly on the lockbox market. But NAR membership wanted choice, so the trade association invested in its first outside tech company, SentriLock. Today, a similar market dominance exists in showing service solutions, and SentriLock is stepping in once again to compete with the dominant player in the space.
Scott Fisher and Devin Beck are the CEO and Director of Revenue of SentriLock, the first and only combined lockbox, showing service and experience management solutions for real estate. On this episode of Listing Bits, Scott and Devin explain why SentriLock is expanding into the showing service space and how proptech consolidation accelerated industry interest in their new offering.
Scott and Devin share SentriLock’s approach to entering a new market with a dominant player, describing how their partnership with NAR and commitment to customer service differentiate them from the competition. Listen in for insight around the unique features of the SentriKey Showing Service and learn how you can benefit from their lockbox offering, showing service or combination thereof.
What’s Discussed:
How Scott’s telecom background led him to the lockbox space
Devin’s efforts to diversify SentriLock’s portfolio of offerings
What inspired the partnership between NAR and Scott’s team
Why SentriLock is expanding into the showing service space
SentriLock’s approach to entering a market with a dominant player
How Zillow’s acquisition of ShowingTime accelerated interest in SentriLock’s new offering
How SentriLock’s lockbox and showing solutions are designed to stand alone yet work together
Why consolidation causes uncertainty in the MLS community
Why NAR is unlikely to sell SentriLock
How Scott sees their commitment to take care of the member first as SentriLock’s secret weapon
The features that differentiate SentriLock’s showing solution
How competition among vendors brings value to the industry
Connect with Scott & Devin:
Resources:
The Story Behind SentriKey Showing Service
CoStar’s Acquisition of Homes.com
REALTORS Political Action Committee
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