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Listing Bits

Greg Robertson, co-founder of W+R Studios and publisher of Vendor Alley, talks real estate technology with the people who are shaping it.
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Now displaying: August, 2020
Aug 25, 2020

It’s easier to gain a seller’s trust when you have the data to back you up. But where can agents and brokers go for real-time buyer data? And how do we turn those numbers into actionable insights to earn new business?

Ashley Terrell is the Executive Vice President of Partnerships at Buyside, a real estate tech platform that helps real estate professionals leverage intelligent buyer data to capture seller leads, win more listings and close more transaction sides in-house. Prior to joining Buyside, Ashley served as the Director of Account Management and Director of Strategic Growth at Constellation Software and the Director of Account Management and Product Marketing at Real Estate Digital.

On this episode of Listing Bits, Ashley explains how Buyside partners with other vendors to procure data and provide its users with seamless product integration. She offers insight around the current buyer landscape, sharing her take on why there’s such a boom in real estate right now. Listen in for Ashley’s insight on the resources available to help agents use the Buyside tools and learn how to leverage buyer data to win your next listing presentation.

 

What’s Discussed: 

Ashley’s background in tech and how she was introduced to the real estate tech space

How Buyside serves as a seller lead gen tool and helps agents win listing presentations

How Buyside procures data from vendors like Zillow, ShowingTime, etc.

Buyside’s focus on seamless product integration to create the best possible user experience

Ashley’s insight around the current buyer landscape in real estate

Ashley’s take on why there’s such a boom in real estate right now

How agents and brokers can leverage buyer data in a listing presentation

--Help seller price home

--Marketing strategy

--Pool of buyers

How Buyside serves large brokerages vs. small brokerages and large teams

The value proposition for Buyside in a buyer’s market

Ashley’s commitment to building out resources that help agents use the Buyside tools

 

Connect with Ashley:

Buyside

Ashley on LinkedIn

Resources:

Market Leader

Sharper Agent

Real Living

John Hensley

John Heithaus on Listing Bits EP061

Charles Williams

ShowingTime

RealScout

Cloud CMA

Inman News

‘Existing Home Sales Skyrocket Amid Pandemic, Inventory Down’ in Inman News

ShowingTime’s June 2020 Showing Index Results

Buyside Help Center

 

Sponsor:

Cloud CMA

Aug 17, 2020

The five most stressful life events include the death of a loved one, divorce, major illness or injury, job loss, and moving. But a new proptech platform is working to take relocation off the list with a tool that makes the experience of moving less stressful, less expensive, and more efficient.

 

John Heithaus is a serial entrepreneur and venture investor with 30-plus years of experience in strategic marketing, corporate strategy, and product development. He has co-founded or served as a founding executive of four real estate startups, generating nearly $100M in successful exits. One of John’s current projects is OK Move Me, a proptech tool that offers consumers a one-stop resource for planning, moving, and settling into a new place.

 

On this episode of Listing Bits, John explains how OK Move Me works, walking us through the four phases of the moving process and describing the site’s interactive task lists for each. He discusses how the vendors promoted on the platform are vetted and share what the team is doing to provide an outstanding customer experience. Listen in for insight into how OK Move Me generates revenue and find out why the site is looking to partner with traditional real estate agents and brokers.

 

What’s Discussed: 

 

John’s unique background in real estate, proptech investing and the music business

What inspired John’s return to building an online marketplace for moving + relocation services

OK Move Me’s four phases of the moving process and associated interactive task lists

--Planning

--Moving

--Move-in

--Settling in

How OK Move Me serves as a referral organization rather than a direct service provider

OK Move Me’s affiliate agreements with vendors on the site

What makes OK Move Me users a coveted cohort

How OK Move Me vendors are vetted and held to a high standard

The potential for OK Move Me to partner with traditional real estate agents and brokers

How OK Move Me is promoting the site through social media ads and content marketing

OK Move Me’s alliance with moving company brands that focus on customer experience

OK Move Me’s Reddit approach to procuring user feedback

 

Connect with John:

OK Move Me

My OK Move Me

 

Resources:

Buyside

Rock and Roll Fantasy Camp

SuperStar Factory Productions

Pure Music Nashville

Artisanship Music

Moving.com

Best Places to Live

Jonathan Miller

Sharma Packers and Movers

Edwin Tichenor

Relocation.com

Move.com

Updater

Moove Guru

The Knot

Relocation Stress Syndrome

Broker Public Portal

MILLIE

Indeed

ZipRecruiter

Monster

AARP

Wirecutter

Honey

Opendoor’s Deal with Realtor.com

Zillow’s Partnership with DR Horton

SIRVA

Sponsor:

Cloud CMA Live

Aug 6, 2020

Who’s ready to get geeky about MLS?

Collaborations among MLS organizations are usually about sharing data. But MLS Aligned takes collaboration to another level, promoting dialogue among their in-house technology teams and putting the tech tools they have developed to work in each other’s markets.

Matt Consalvo is the CEO at Arizona Regional MLS, Chris Carrillo is the CEO of Wisconsin’s Metro MLS, and Brad Bjelke is the CEO at UtahRealEstate.com. Together, with a few other MLS organizations are principles at MLS Aligned, a collaboration of five forward-thinking MLS organizations that are coming together to change the industry.

On this episode of Listing Bits, Matt, Chris, and Brad share the MLS Aligned origin story and discuss how their in-house tech teams benefit from the ability to share best practices. They introduce us to the MLS Aligned API, describing how it is designed to follow RESO standards while providing additional fields and features for vendors, brokers, and other MLSs. Listen in to understand how MLS Aligned might support smaller MLSs with fewer resources and learn about the organization’s mission to provide high-quality products with a local focus.

What’s Discussed: 

How MLS Aligned grew out of a conversation among MLS CEOs and CTOs

How the tech teams of MLS Aligned members benefit from the ability to share best practices

Examples of MLS Aligned collaborations where tech has been plugged into other markets

The Market Initiative partnership between ARMLS and Metro MLS

Why the MLS Aligned API is designed to avoid data replication

How the MLS Aligned API follows RESO standards while providing additional fields + features

How vendors are using the MLS Aligned API

How MLSs might collaborate to adapt to moving trends prompted by the pandemic

What differentiates MLS Aligned from other MLS collaborations (e.g.: MLS Grid, MLS Roundtable, etc.)

--Collaboration among MLSs with in-house technology teams

--Mission to deliver a high-quality product with a local focus

How MLS Aligned might serve as a lifeboat for smaller MLSs with fewer resources

The focus on inclusivity at MLS Aligned

Why the principals at MLS Aligned are committed to building success before they start selling

Resources:

ARMLS

Metro MLS

UtahRealEstate.com

Monsoon Tax Records System

MLS Grid

Jim Harrison

ARMLS & Metro MLS Market Initiative

The Marquette Airbnb Study of Milwaukee STRs

Sam DeBord at RESO

CMLS

MLS Roundtable

Kurt von Wasmuth

Dave Wetzel

 

Connect with Matt, Chris & Brad: 

MLS Aligned

Email info@mlsaligned.com

 

Sponsor:

Cloud CMA Live

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