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Listing Bits

Greg Robertson, co-founder of W+R Studios and publisher of Vendor Alley, talks real estate technology with the people who are shaping it.
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Now displaying: 2021
Feb 16, 2021

Video marketing is a powerful way for agents, brokers and real estate companies to reach consumers. But how do we get the most mileage out of our videos? How do we maximize the marketing value of the content we create?

 

Christian Sterner is the Cofounder and CEO of WellcomeMat, the premier platform for managing your real estate video. Christian’s team facilitates successful video marketing campaigns for agents, brokers and companies who are committed to video as a long-term marketing strategy, helping clients leverage video content to generate traffic and engagement on their domain. Christian has been playing in the technology and marketing space since 2000, and he has led WellcomeMat since its inception in 2006.

 

On this episode of Listing Bits, Christian explains how WellcomeMat maximizes reach for every video in a user’s library and helps them make educated decisions about what videos to create. He offers insight around what kind of content really moves the needle for real estate professionals, sharing his take on the pros and cons of producing humorous or provocative video content. Listen in to understand how WellcomeMat is working to facilitate visual search for the real estate industry and learn how drone automation can be used to create killer listing videos and accelerate the adoption of video marketing among brokers and agents.

 

What’s Discussed: 

 

WellcomeMat’s mission to make video the most valuable thing agents and brokers can do to market themselves and their properties

What makes WellcomeMat the best way to maximize reach for every video in your library

How WellcomeMat accepts content from any service (and allows users to switch providers at will)

What WellcomeMat does to help users make educated decisions about what videos to create

How WellcomeMat increases site visits by an order of magnitude over using YouTube alone

Why listing videos are best for pushing top line revenue

The value in producing evergreen content like neighborhood tours, agent profiles, etc.

WellcomeMat’s referral database of 5,000 video production companies

Christian’s take on producing provocative and/or humorous video content

The MLS rules around branded and unbranded content + how WellcomeMat offers tools to remove branding for MLS compliance

WellcomeMat’s work to facilitate visual search for the real estate industry

How drone automation facilitates the production of quality video at scale for the real estate space

 

Connect with Christian:

 

WellcomeMat

Christian on Twitter

christian [at] wellcomemat [dot] com

 

Resources:

 

RE/MAX

Trulia

8z

Booj

CBRE

Revaluate

Homebot

ZAVI Homes

TED

For Sale by Owner

LeadingRE

Luxury Portfolio

Halstead

Semonin Realtors

Wistia

Tim Smith Group on YouTube

Smith Group’s ‘Teach Me How to Duffy’ Marketing Video

Gracenote

Shazam

Cole’s Drone Video

Amazon’s Ring Always Home Cam

Skydio

eWebinar

Jan 18, 2021

What can technology vendors do to better connect with the agents and brokers we hope to serve? And what can we learn from the perspective of a computer engineer turned REALTOR about how to approach real estate professionals and what kind of tech solutions they need?

Georgia Purpura is Managing Broker at Urban Nest Realty, a mid-size independent brokerage out of Las Vegas, Nevada, where she specializes in helping agents grow their business. She is also very involved in the local association, most recently serving as Chair of the MLS. Georgia has been a licensed agent for 12 years, acting as broker for Keller-Williams Southwest before joining Urban Nest in 2018. Prior to real estate, she earned her degree in business and information technology and spent eight years working as a computer engineer.

On this episode of Listing Bits, Georgia discusses how her background in IT has served her well in real estate, explaining how she evaluates technology solutions and what vendors can do to market their software more effectively. She offers advice for vendors and brokers on creating a business model that mitigates agent churn, challenging us to focus on producers rather than subscribers—casting a deeper net as opposed to a wider one. Listen in for Georgia’s insight on how modern agents learn about technology tools (and how that’s evolved over the years) and get her take on the top technology needs in the real estate space. 

What’s Discussed: 

Georgia’s background in computer engineering and how that tech experience has served her well in real estate

How Georgia learned about tech tools early in her career from sales meetings and through the local association

How modern agents learn about tech tools through word-of-mouth on social media

Georgia’s advice for vendors around marketing to top producers who can create influence for you

Why vendors should lead with the problem they’re solving for in pitching agents and brokers

How Georgia evaluates tech based on its potential to shorten the sales cycle and save time or money

Georgia’s criticism of how brokers have gone about increasing profitability by having the biggest army (rather than the best)

How real estate brokerages and software vendors can build a business model that mitigates agent churn

The top technology needs Georgia sees in the real estate space

--Integration among tech solutions (strategic alliances)

--Agent retention and engagement tool for brokers

 

Connect with Georgia:

 

Urban Nest Realty 

Resources:

David J. Tina

Top Producer

Inman News

Realtor.com

Realtor Magazine

Vendor Alley

Rob Hahn

Joe Versus the Volcano

 

Our Sponsor: 

 

Cloud CMA

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