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Listing Bits

Greg Robertson, co-founder of W+R Studios and publisher of Vendor Alley, talks real estate technology with the people who are shaping it.
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Now displaying: April, 2021
Apr 21, 2021

Prior to 2003, Supra had a monopoly on the lockbox market. But NAR membership wanted choice, so the trade association invested in its first outside tech company, SentriLock. Today, a similar market dominance exists in showing service solutions, and SentriLock is stepping in once again to compete with the dominant player in the space.

Scott Fisher and Devin Beck are the CEO and Director of Revenue of SentriLock, the first and only combined lockbox, showing service and experience management solutions for real estate. On this episode of Listing Bits, Scott and Devin explain why SentriLock is expanding into the showing service space and how proptech consolidation accelerated industry interest in their new offering.

 

Scott and Devin share SentriLock’s approach to entering a new market with a dominant player, describing how their partnership with NAR and commitment to customer service differentiate them from the competition. Listen in for insight around the unique features of the SentriKey Showing Service and learn how you can benefit from their lockbox offering, showing service or combination thereof.

 

What’s Discussed: 

 

How Scott’s telecom background led him to the lockbox space

Devin’s efforts to diversify SentriLock’s portfolio of offerings

What inspired the partnership between NAR and Scott’s team

Why SentriLock is expanding into the showing service space

SentriLock’s approach to entering a market with a dominant player

How Zillow’s acquisition of ShowingTime accelerated interest in SentriLock’s new offering

How SentriLock’s lockbox and showing solutions are designed to stand alone yet work together

Why consolidation causes uncertainty in the MLS community

Why NAR is unlikely to sell SentriLock

How Scott sees their commitment to take care of the member first as SentriLock’s secret weapon

The features that differentiate SentriLock’s showing solution

How competition among vendors brings value to the industry

Connect with Scott & Devin:

SentriLock

Scott on LinkedIn

Devin on LinkedIn

Resources:

The Story Behind SentriKey Showing Service

Supra

CoStar’s Acquisition of Homes.com

REALTORS Relief Foundation

REALTORS Political Action Committee

 

Our Sponsor:

Cloud CMA for Brokers

 

Apr 7, 2021

At present, MLS data access is unnecessarily complex. And brokers are calling for a more efficient system with a single set of rules around how the data can be used. In response, the CMLS Data Access Concepts Workgroup drafted the Listing Exchange and Access Policy or LEAP. But does the new policy really solve these problems? Could it be improved in a way that recognizes the changing landscape of the real estate industry?

 

Sam DeBord is the CEO of the Real Estate Standards Organization, the trade group responsible for developing standards for the industry, and he writes for publications including REALTOR Magazine and Inman News. Michael Wurzer is the CEO of FBS, the leading innovator of MLS technology and one of the most respected real estate software brands, and he covers industry issues on the FBS Company Blog. Both Sam and Michael are active participants in the LEAP debate on Twitter and have written long-form posts on the topic.

 

On this episode of Listing Bits, Sam shares the goals of the proposed Listing Exchange and Access Policy, describing how it seeks to simplify the rules and make access to MLS data more efficient. Michael discusses his concerns around the draft policy, explaining why licensing should be a part of LEAP and what a usage-based pricing model might look like. Listen in for Sam’s speed limit versus toll road analogy for the issues at play and hear both sides of the debate on whether LEAP solves the fundamental problems brokers face in using MLS data.

 

What’s Discussed: 

 

LEAP’s goal to simplify the rules and make access to MLS data more efficient

Why Michael sees a problem with how LEAP treats IDX, VOW and Back Office the same

Michael’s argument that the value of aggregated MLS data as a whole is greater than the sum of its parts

Why Michael believes that licensing and pricing should be a part of LEAP

How the definition of a Participant is evolving and why Michael thinks LEAP should address the shift

Sam’s concerns around using policy to penalize companies who are using data well

Sam’s speed limit vs. toll road analogy for the issues at play in LEAP

Michael’s point that portals would be worth dramatically less without MLS data

The potential to charge licensing fees for MLS data based on usage (with free low-usage plans available)

Sam’s view that MLSs should make local decisions about pricing rather than NAR policy

 

Connect with Sam:

 

Real Estate Standards Organization

Sam’s Website

Sam on Twitter

 

Connect with Michael:

 

Michael’s Blog on FBS

Michael on Twitter

 

Resources:

 

Michael’s First LEAP Post: Look Before You LEAP

Michael’s Second LEAP Post: MLS Content Is Uniquely Valuable, License It Accordingly

Michael’s Third LEAP Post: A Picture Is Worth More Than…

Sam’s Post: LEAP Forward -- Six Questions to Answer on Broker’s MLS Data

Rob Hahn’s Blog on LEAP

Vendor Alley

LeadingRE

The Realty Alliance

CMLS

Draft of the Listing Exchange and Access Policy (LEAP)

Victor Lund on Twitter

FloPlan by FBS

 

Our Sponsor:

 

Cloud CMA for Brokers

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