Episode Summary:
In this episode, Greg Robertson talks with Kevin McCarthy, co-founder and CEO of Real Geeks, about his journey from a small-town tech enthusiast to creating a leading real estate technology company. Kevin shares insights into Real Geeks’ origins, its evolution, and how its all-in-one platform empowers real estate agents. The conversation touches on the early challenges of building a tech company, the role of SEO in the early internet era, and how AI is shaping the future of real estate technology.
Key Topics Discussed:
1. The Birth of Real Geeks
• How Kevin’s move to Hawaii led to a partnership with Jeff Manson, Real Geeks’ co-founder.
• The transition from building a single real estate website to creating a scalable product for agents.
2. The Real Geeks Platform
• Combining IDX websites with a CRM for seamless lead generation and management.
• The importance of fast, user-friendly software and SEO optimization.
3. AI Innovations
• Introduction of “SEO Fast Track,” an AI-powered website builder.
• The future of CRMs: AI taking over repetitive tasks to let agents focus on client relationships.
4. The Journey of Growth
• Challenges of starting in Hawaii and expanding operations to Dallas, TX.
• Navigating the sale of Real Geeks to Fidelity National Financial while preserving its mission.
5. Advice for Entrepreneurs
• Building a profitable, self-funded business in challenging markets.
• The value of focusing on user experience and sustainable growth.
Quotable Highlights:
• “Fast software is good software. Even milliseconds matter when it comes to user experience.”
• “AI will make CRMs fade into the background, automating tasks agents hate so they can focus on building relationships.”
• “Real Geeks is more than just software; it’s a tool that powers the livelihood of real estate agents.”
Reach Out:
LinkedIn for Kevin McCarthy
Real Geeks - Tools Tailored to Your Ambitions
Our Sponsors
Trackxi – Real Estate’s #1 Deal Tracking Software
Giant Steps Job Board – Where Proptech gets hired
Production and editing services by:
Overview:
Greg Robertson sits down with Carlos Grass and Paul Hethmon, co-founders of Amplify, to discuss their innovative “front-endless” MLS backend platform. This episode highlights Amplify’s unique approach to creating a flexible, adaptable MLS backend designed to empower MLSs with greater control and cutting-edge technology.
Key Takeaways:
1. Amplify’s Mission and Flexibility:
• Amplify offers a decoupled backend solution that allows MLSs to use multiple frontends, enabling greater customization, data control, and integration with new technologies.
2. Innovative Technology Integration:
• The platform features advanced capabilities like natural language processing and machine learning, allowing users to search MLS data through voice or natural language, while also automating content creation such as audio descriptions and marketing videos.
3. Real-Time Changes and Responsiveness:
• Amplify’s backend allows MLSs to make updates and add fields in real-time, drastically improving adaptability and response time compared to traditional MLS systems.
4. A New Vision for MLS Accessibility:
• Amplify enables MLSs to extend data access to a broader network, including appraisers, attorneys, and financial institutions, fostering a more collaborative ecosystem.
Reach Out:
Carlos Grass, Co-Founder of Amplify and CEO of Stratus Data Systems
Paul Hethmon, Co-Founder of Amplify
Visit Amplify at ampsystems.us
Download Amplify's new White Paper: Adapting to the post DOJ ruling
Our Sponsors
Trackxi – Real Estate’s #1 Deal Tracking Software
Giant Steps Job Board – Where Proptech gets hired
Production and editing services by: