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Listing Bits

Greg Robertson, co-founder of W+R Studios and publisher of Vendor Alley, talks real estate technology with the people who are shaping it.
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Feb 16, 2021

Video marketing is a powerful way for agents, brokers and real estate companies to reach consumers. But how do we get the most mileage out of our videos? How do we maximize the marketing value of the content we create?

 

Christian Sterner is the Cofounder and CEO of WellcomeMat, the premier platform for managing your real estate video. Christian’s team facilitates successful video marketing campaigns for agents, brokers and companies who are committed to video as a long-term marketing strategy, helping clients leverage video content to generate traffic and engagement on their domain. Christian has been playing in the technology and marketing space since 2000, and he has led WellcomeMat since its inception in 2006.

 

On this episode of Listing Bits, Christian explains how WellcomeMat maximizes reach for every video in a user’s library and helps them make educated decisions about what videos to create. He offers insight around what kind of content really moves the needle for real estate professionals, sharing his take on the pros and cons of producing humorous or provocative video content. Listen in to understand how WellcomeMat is working to facilitate visual search for the real estate industry and learn how drone automation can be used to create killer listing videos and accelerate the adoption of video marketing among brokers and agents.

 

What’s Discussed: 

 

WellcomeMat’s mission to make video the most valuable thing agents and brokers can do to market themselves and their properties

What makes WellcomeMat the best way to maximize reach for every video in your library

How WellcomeMat accepts content from any service (and allows users to switch providers at will)

What WellcomeMat does to help users make educated decisions about what videos to create

How WellcomeMat increases site visits by an order of magnitude over using YouTube alone

Why listing videos are best for pushing top line revenue

The value in producing evergreen content like neighborhood tours, agent profiles, etc.

WellcomeMat’s referral database of 5,000 video production companies

Christian’s take on producing provocative and/or humorous video content

The MLS rules around branded and unbranded content + how WellcomeMat offers tools to remove branding for MLS compliance

WellcomeMat’s work to facilitate visual search for the real estate industry

How drone automation facilitates the production of quality video at scale for the real estate space

 

Connect with Christian:

 

WellcomeMat

Christian on Twitter

christian [at] wellcomemat [dot] com

 

Resources:

 

RE/MAX

Trulia

8z

Booj

CBRE

Revaluate

Homebot

ZAVI Homes

TED

For Sale by Owner

LeadingRE

Luxury Portfolio

Halstead

Semonin Realtors

Wistia

Tim Smith Group on YouTube

Smith Group’s ‘Teach Me How to Duffy’ Marketing Video

Gracenote

Shazam

Cole’s Drone Video

Amazon’s Ring Always Home Cam

Skydio

eWebinar

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