In this episode of Listing Bits, Greg Robertson sits down with Rich LaRue, Designated Broker for HomeSmart Arizona and VP of Corporate Brokerages for HomeSmart’s Western region. Rich shares his background in real estate, thoughts on exclusive listings and MLS rules, and his perspective on the evolving role of associations, NAR, and vendors in the industry.
Rich LaRue oversees over 12,500 agents across Arizona, California, Colorado, and Texas, with more than 40 years in the business .
On exclusive listings: HomeSmart’s stance is client-focused—market broadly unless specific client needs dictate otherwise .
LaRue acknowledges MLS rules can feel restrictive but stresses the need for common guidelines and transparency with clients .
Predicts exclusive listing programs may be a short-term fad, with market cycles determining their relevance .
Believes associations and MLSs may eventually separate, but stresses the ongoing local value associations provide, especially around advocacy and forms .
Notes the recent push for MLS-only membership options and the challenges of balancing form libraries, branding, and NAR’s influence .
Advises vendors to be patient—sales cycles are long, especially in today’s market—and to focus on helping agents articulate their value to clients .
Highlights Raise, a product that helps agents track and communicate their value, as a timely and effective tool for buyer representation .
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