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Listing Bits

Greg Robertson, co-founder of W+R Studios and publisher of Vendor Alley, talks real estate technology with the people who are shaping it.
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Now displaying: September, 2023
Sep 25, 2023

MLSs and associations face an issue Nick Gough refers to as RDR, an acronym for REALTORS don’t read. 

 

So, what can these organizations do to communicate more effectively with the members they serve? 

 

Nick is Founder and CEO at NoteRouter, the all-in-one email and texting platform designed to help organized real estate achieve record-high member engagement.

 

On this episode of Listing Bits, Nick shares his experience in leadership of associations and MLSs, explaining how it drove him to build NoteRouter.

 

Nick describes how NoteRouter helps users write content that connects with REALTORS individually and discusses why the presentation of your message matters as much as the value you provide.

 

Listen in for Nick’s insight on leveraging influencer marketing to reach more REALTORS and learn how to humanize your outreach by focusing on the real pains your members face.

 

What’s Discussed:  

 

Why Nick dropped out of college and became a real estate agent at 18

Nick’s experience in leadership of associations and MLSs and how it drove him to build NoteRouter

How NoteRouter solves the problem of member engagement 

Using email and text outreach to help associations and MLSs connect with the people they serve

How NoteRouter helps users write content that connects with REALTORS individually

Why presentation matters just as much as the value you provide

NoteRouter’s expertise in outbound communication through email service and telecom providers

Why NoteRouter is designed around the principle of permission-based marketing

Why it’s crucial for MLSs and associations to learn influencer marketing

The relationship between email open rates and subject lines

The benefit of humanizing your outreach and focusing on real pains members face

How the latest MLS outage impacted Nick and the team at NoteRouter

 

Connect with Nick Gough:

NoteRouter

Nick on LinkedIn

Email nick@noterouter.com 

 

Resources:

Seth Godin

The Tipping Point: How Little Things Can Make a Big Difference by Malcom Gladwell

 

Our Sponsor:

Cloud CMA for Brokers

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