Listing Bits EP085: A Less, But Better Approach to Real Estate Software Design – with Damien Huze of Lone Wolf Technologies
Among Dieter Rams’ Ten Principles of Design is the idea that good design is as little design as possible.
Less, but better.
And Damien Huze believes that the next evolution of real estate software will apply this concept, offering fewer high-quality apps that work together in a fluid system.
Damien is Senior Design Manager and Principal Designer at Lone Wolf Technologies, a software company working to build an end-to-end solution for real estate.
Damien served as Chief Design Officer at W+R studios before the Lone Wolf acquisition, and he is responsible for the design of Cloud CMA, one of the most popular apps in real estate.
On this episode of Listing Bits, Damien explains how making design a priority benefits companies building web-based apps and why he defines design as a skill aimed at problem-solving.
Damien describes how Lone Wolf is working to combine the tools of proptech into a single streamlined experience and shares his team’s user-centric approach to the problem of simplifying real estate.
Listen in for insight on the power of relentless focus and learn about Damien’s vision for designing real estate software that delivers more with less.
What Damien learned from growing up with creative parents who immigrated to the US
How making design a priority benefits companies building web-based apps (and why so few do it)
How Damien thinks about design as a skill aimed at problem-solving
What Lone Wolf is doing to bring several real estate apps together in a single end-to-end solution
Why Damien believes the next evolution in real estate software is ‘less but better’
Lone Wolf’s upcoming announcement at the T3 Technology Summit
What it means for good software to have an opinion vs. being too flexible or customizable
How Damien’s team brings a user-centric, design thinking approach to simplifying real estate
Greg and Damien’s take on the advantage of simple tools that get the job done
The well-designed product that’s had the biggest impact on Damien’s life
Why relentless focus boosts productivity and how Damien applies that tenet to design
Connect with Damien Huze:
In 2021, Vijay Gopalswamy’s real estate business was growing like gangbusters. And at one point, he had 32 active transactions.
Which meant Vijay was spending every morning with his team, going over each transaction and asking, ‘Did you send this? Did you follow up with that? Did this contract get signed?’
But when he looked at the “transaction management” software on the market, Vijay realized that it was built for brokerages, not agents.
So, he set out to solve his own problem.
Vijay is Cofounder and CEO of Trackxi, a deal tracking software platform that helps agents visualize the next step in each transaction and provides full transparency for the consumer.
On this episode of Listing Bits, Vijay discusses his successful career in mechanical engineering and explains how he became an accidental real estate agent.
Vijay describes what differentiates Trackxi from other transaction management solutions and how it serves teams, transaction coordinators and new agents.
Listen in for insight around the visual nature of Trackxi’s tracking system and find out how the app can help you demonstrate your value prop with clients and grow your real estate business!
How Vijay moved to the US to pursue his Master’s in mechanical engineering
Vijay’s successful 20-year career in engineering, finance and sales with Daimler
How Vijay became an accidental real estate agent
How the challenge of managing 32 open transactions inspired Vijay to build Trackxi
The advantage of a dedicated app that does one or two things well
Why Trackxi is a deal tracking software platform (vs. transaction management tool)
What differentiates Trackxi from other transaction management tools
How Trackxi serves teams, transaction coordinators and new agents
How Trackxi’s tracking system provides transparency around the agent’s value
How Trackxi’s visual dashboard delivers a State of the Union of an agent’s business
What to expect from Trackxi’s hands-on onboarding process
Connect with Vijay Gopalswamy: